Prepared companies recover two to three times faster with significantly less financial and human cost than unprepared ones.
Do you know how to prevent or contain any negative event affecting your leadership, bottom line, operations, or products/services? You can if you are crisis-ready.
Have you achieved a strong reputation before a problem hits? Public trust is your best asset during a crisis. Perception of your company's behavior determines public opinion—not reality.
A cardinal rule: get bad news out fast. How? Attention spans are short. What do you say and when? How do you make it effective? Through what channels? Are top executives media trained? Just a few of the questions you have to answer.
High Performance Services:
Not all crises are caused by major accidents or explosions. Here’s a case study an an Federal Trade Commission crisis:
The Client: Billion-dollar US-based International personal care and nutrition product company. Marketed through a global network of more than 600,000 active distributors.
The Challenge: The Federal Trade Commission (FTC) alleged client made false claims about key products. The company agreed to pay settlement damages without admitting fault.
Client Impact: Client could lose existing and potential distributors, corporate credibility and ultimately, global revenue. The company agreed to settle FTC claim to protect distributors and employees from costly and lengthy court procedures. The value of top products was on the line.
Goal: Successfully manage coverage to protect the company’s corporate credibility and retain existing distributors and global revenue.
Result: Company executives, ready to respond, were surprised. Only a few calls from stakeholders or media. The management team gave key stakeholders a heads-up prior to the announcement thus addressing questions and concerns in advance.
Robin Cohn and Company
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