Robin Cohn and Company

Safeguard Your Reputation

A Maui fire tragedy in Hawaii could have been contained. It had plans for tsunamis and possible N. Korean attacks–––but not fire.

A crisis can't be managed by a snap of the fingers. A cohesive plan is crucial for rapid response. Robin Cohn provides advisory services to insure your effective crisis managemeant:

HIGH PERFORMANCE SERVICES

Crisis Readiness

Leadership Strategy

Containment and Damage Control—Internal and External

Crisis Communications and Messaging

Anger Management

Crisis Plans

Media and Presentation Skills Training

Executive Crisis Training and Seminars

TAKE THIS QUIZE:

CRISIS READINESS

Do you know how to prevent or contain any negative event affecting your leadership, bottom line, operations, or products/services? You can if you are crisis-ready.

REPUTATION MANAGEMENT

Have you achieved a strong reputation before a problem hits? Public trust is your best asset during a crisis. Perception of your company's behavior determines public opinion—not reality.

CRISIS COMMUNICATIONS

A cardinal rule: get bad news out fast. How? Attention spans are short. What do you say and when? How do you make it effective? Through what channels? Are top executives media trained? Just a few of the questions you have to answer.

A Case Study

Not all crises are caused by major accidents or explosions. Here’s a case study an an Federal Trade Commission crisis:

The Client: Billion-dollar US-based International personal care and nutrition product company. Marketed through a global network of more than 600,000 active distributors.

The Challenge: The Federal Trade Commission (FTC) alleged client made false claims about key products. The company agreed to pay settlement damages without admitting fault.

Client Impact: Client could lose existing and potential distributors, corporate credibility and ultimately, global revenue. The company agreed to settle FTC claim to protect distributors and employees from costly and lengthy court procedures. The value of top products was on the line.

Goal: Successfully manage coverage to protect the company’s corporate credibility and retain existing distributors and global revenue.

Strategy:

Developed message, press releases and talking points for media, employee & stakeholder audiences.
Employees and key stakeholders were told prior to the press release announcement. C-suite executives answered questions and addressed concerns from employees and key distributors.
All spokespeople and company executives were media trained.
Along with existing community programs, additional ones were added through company's volunteer service and donations.

The press release went out a day before the FTC announcement. As a result, the FTC's release was old news.

Result: Company executives, ready to respond, were surprised. Only a few calls from stakeholders or media. The management team gave key stakeholders a heads-up prior to the announcement thus addressing questions and concerns in advance.

All objectives were met. Maintained and increased executive level distributors, company revenues and maintained employee morale.
The client goal was achieved.

Strategies & Performance

Safeguard Your Reputation

A Case Study