The Fine Art of Reputation Management
Your Reputation—The Public is Watching
"I didn't like the play, but then I saw it
under adverse conditions—the curtain was up."
Groucho Marx
When a crisis hits, you are judged by the way it's managed, not the problem itself.
Forget "It Will Never Happen Here"
The best way to get in trouble is thinking there won't be any. If you're not prepared to manage a crisis, it will take a long time to respond. You'll make a bad situation worse. In reality, it's like squatting with your spurs on. The results are painful.
Are You Crisis-Ready?
Not all crises are caused by accidents or natural disasters. Financials problems. Cyber attacks. Workplace safety. Fake News, Special interest groups.
Do you know how to manage them? Your audiences will be watching.
Crisis Planning Takes Time
It's nearly impossible to respond well without an established, workable plan. Like a giant jigsaw puzzle, many internal pieces have to be in place for a crisis response.
Combating Fake News
Public opinion is formed by perception, not reality. A "Don't Say Anything" policy makes a bad problem even worse. You look guilty. You must respond quickly and accurately or you give up control of your story.
The PR Crisis Bible
The PR Crisis Bible spotlights reasons top executives get into trouble. And shows how to turn a disaster to their advantage. It is the only book to protect a company’s reputation by stopping the problem where it begins: in the mind of the CEO. Learn how to respond to today’s instant scandals, unsubstantiated reporters, Social Media rumors, and other crises. It strikes a masterful balance between fear, the most powerful of motivators, and humor.
What others say about The PR Crisis Bible:
“When all hell breaks loose and you’re suddenly facing those microphones, Robin Cohn’s The PR Crisis Bible is the one book you wish you had read.”
—Sir Richard Branson, Chairman, Virgin Group
“Cohn, who runs her own public relations firm specializing in crisis management, offers solid advice on avoiding the PR sins that can sink a company.”
—Publishers Weekly
“Disraeli noted that ‘what we anticipate seldom occurs; what we least expect often happens.’ The only antidote to today’s instantaneous transmittal of trouble, Robin Cohn correctly argues, is to respond swiftly, candidly, and sensitively, and not be hobbled by corporate canons of caution.”
—John F. Budd, Chairman, The Omega Group