Robin Cohn is a reputation/crisis authority with battle-tested expertise to avoid or contain crises. With more than 30 years of reputations/crisis experience, she is the author of The PR Crisis Bible
(St. Martin's Press).
She's been a recognized authority since she won praise for directing the response of the fatal Air Florida #90 crash in the Potomac River in Washington, D.C. as well as a number of hijackings.
Ms. Cohn advises decision makers on such crises as product boycotts, congressional investigations, bankruptcies, lawsuits and workplace issues.
She is a Fellow at the Foreign Policy Association. With international experience, she is an advisor on culture and political issues for global companies operating in the United States.
Prior to starting her advisory service in 1989, Ms. Cohn served as head of public relations for financier Ronald O. Perelman's holding companies, MacAndrews and Forbes Group and Revlon Group. Responsible for managing sensitive public relations issues within the different operating companies and on the holding company levels, Ms. Cohn managed many potentially explosive situations.