Strategies & Performance

Robin Cohn brings over 30 years of battle-tested expertise in crisis management, helping organizations avoid or mitigate crises effectively. She is the author of The PR Crisis Bible (St. Martin's Press), a widely respected guide in the field.

Ms. Cohn first gained national recognition for her exceptional leadership during the response to the fatal Air Florida Flight 90 crash in the Potomac River, as well as handling multiple hijacking crises. Since then, she has continued to advise decision-makers on a wide range of critical issues, including workplace incidents, bankruptcies, lawsuits, boycotts, congressional investigations, and accidents.

With international experience, Ms. Cohn also consults global companies on navigating cultural and political challenges within the U.S. She is a Fellow of the Foreign Policy Association, reflecting her expertise in global policy matters.

Before establishing her advisory practice in 1989, Ms. Cohn served as head of public relations for Ronald O. Perelman's MacAndrews & Forbes Group and Revlon Group. There, she skillfully managed sensitive PR matters across various operating and holding companies, resolving potentially volatile situations with a steady hand.