Resources on Crisis Readiness and Solutions

J&J’s New Marketing Strategy

Babies to the Rescue Here’s a trick of the branding trade.  When in trouble, use babies or puppies to soften the impact. Take Johnson & Johnson. The company built enormous public trust after its famous handling of the Tylenol crisis in 1982. It wrapped J&J In a blanket of goodwill for years. Until now. The…

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Pick Your Battles

When confronted with a potential threat to your company’s reputation, ...

Telling Your Story ThisFast

When a crisis occurs, you have to communicate in today’s ...

Crisis Solutions

"...and so bob comes up to me, and he says, ...

Crisis Readiness

"Why in heaven's name would we need an exterminator, Miss Farnsworth?!" ...