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Reputation

How to Build a Reputation I met with a CEO to discuss changing his company’s troubled reputation.  I advised him to make some internal changes. He stopped me and said “No, no, no. I want to look better, not act better.” Basically, he wanted to play tennis without a racket. We went our separate ways.…

The Coronavirus Ambush

The Coronavirus Ambush

The Diamond Princess- Photographer: Toru Hanai/Bloomberg I have always stressed someone else’s problem can become your own. The coronavirus proves the point. Since it broke out in China, companies are experiencing financial damage as well as reputation problems. And, the virus will continue to impact even more companies as it spreads. So far, the biggest hit…

J&J’s New Marketing Strategy: Babies to the Rescue

Here’s a trick for diverting attention away from a company ...

Hallmark: Naughty Ads?

Robin Cohn & Company

The Hallmark Channel movies feature chaste love scenes and happy ...

Pick Your Battles

When confronted with a potential threat to your company’s reputation, ...

Telling Your Story ThisFast

When a crisis occurs, you have to communicate in today’s ...

Suicide by Interview

Britain’s Prince Andrew made news recently---but not in the way ...

The better the plan, the better the solution

"...and so bob comes up to me, and he says, ...