Strategies & Performance

The Fine Art of Crisis Management

Crisis management is a delicate balance of preparation, rapid response, and nuanced decision-making under pressure. Few embody this mastery as effectively as Robin Cohn, whose career exemplifies how strategic communication can turn potential disasters into opportunities for resilience and recovery.

With over 30 years of hands-on experience, Robin Cohn has built a legacy of steering organizations through turbulent times. Whether managing public fallout from accidents, hijackings, or lawsuits, her approach combines clear-eyed pragmatism with a profound understanding of human and corporate dynamics.

At the core of effective crisis management is the ability to anticipate challenges, communicate transparently, and lead with integrity. Ms. Cohn’s leadership during the Air Florida Flight 90 tragedy stands as a hallmark example, demonstrating the critical importance of swift and empathetic communication in the wake of tragedy.

Beyond immediate crises, she equips organizations with strategies to navigate long-term complexities. Her international advisory work underscores the importance of understanding cultural and political nuances, particularly for global companies operating in the U.S. Her role as a Fellow of the Foreign Policy Association further amplifies her influence in this space.

The fine art of crisis management also lies in knowing when to act boldly and when to proceed with measured restraint. As head of public relations for Ronald O. Perelman's holding companies, Ms. Cohn deftly managed high-stakes situations, protecting reputations while maintaining focus on long-term goals.

In her book, The PR Crisis Bible, Robin Cohn distills decades of insights into actionable advice, providing a roadmap for leaders to navigate crises with confidence and clarity. Her work is a reminder that in the face of adversity, careful planning, clear communication, and a calm presence can make all the difference.We provide expert advice and solutions to help your business thrive and succeed. Our team of experienced consultants is dedicated to helping you achieve your goals and exceed your expectations. Contact us today to learn more about how we can help your business grow.