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The Coronavirus Ambush

The Coronavirus Ambush

By PWS Builder / February 24, 2020 / 0 Comments

I have always stressed someone else’s problem can become your own. The coronavirus proves the point. After it broke out in China in December, companies have been feeling the damage—and more are about to feel the impact as the crisis grows. In addition to United Airlines and American Airlines cancelling flights to China,the biggest hit…

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Robin Cohn & Company

Hallmark and Lesbians. Really?

By Robin Cohn and Co / December 20, 2019 / 0 Comments

The Hallmark Channel movies feature chaste love scenes and happy endings. But it earned an X rating for its ads featuring lesbians. This is a classic example of the failure to consider downsides of an idea. Squeaky clean Hallmark Channel ran advertisements showing two lesbians kissing. The ads were sponsored by Zola, a wedding planning…

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Suicide by Interview

By Robin Cohn and Co / November 26, 2019 / 0 Comments

Britain’s Prince Andrew made news recently—but not in the way he expected. During a BBC interview, he was grilled about his friendship with convicted sex offender, the late Jeffrey Epstein.  The interview was a disaster and the prince has retreated from his royal duties. Here’s the thing. There are times to decline media interviews. In…

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Pick Your Battles

By pwsadmin / October 15, 2019 / 0 Comments

When confronted with a potential threat to your company’s reputation, there’s one question you have to ask. Does it need a response? Is it an issue that demands action? Sometimes a response can hurt rather than help. For example, a Fortune 500 client was being hit with false accusations by one man via his blog…

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Telling Your Story ThisFast

By pwsadmin / October 10, 2019 / 0 Comments

When a crisis occurs, you have to communicate in today’s instant world? Crisis management is not an exact science. There aren’t hard and fast rules for releasing information. However, an initial response usually depends upon where a story breaks. Meaning, wherever a post first appears is where it has to be quickly addressed. You might…

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J&J’s New Marketing Strategy: Babies to the Rescue

By PWS Builder / September 29, 2019 / 0 Comments

Here’s a trick for diverting attention away from a company problem. When in trouble, use babies or puppies in your advertising to soften the impact. Take Johnson & Johnson. The company built enormous public trust after its famous handling of the Tylenol crisis in 1982. That crisis has wrapped J&J in a blanket of good will…

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The better the plan, the better the solution

By Robin Cohn and Co / May 15, 2019 / 0 Comments

“…and so bob comes up to me, and he says, ‘I would be happy to take the fall, sir.’” Your company’s image depends on how it responds in a crisis. You can learn a lot from other companies who have managed—or mismanaged—crises. These accounts show: • How crises can be managed successfully • How companies get into…

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“That’s him. He’s the culprit.”

By Robin Cohn and Co / May 15, 2019 / 0 Comments

“Why in heaven’s name would we need an exterminator, Miss Farnsworth?!” While insurance may cover any physical damage in a crisis, it doesn’t cover the damage to your company’s reputation and ability to conduct business. In a survey, organizations without a crisis plan reported that the negative aftereffects of the crisis lasted about two-and-a-half times longer…

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