tips

Your Image

By pwsadmin / March 14, 2020 /

You have the power to build your image. Find out what you should or should not do. I met with a CEO to discuss changing his company’s troubled reputation.  I advised him to make some internal changes. He stopped me and said “No, no, no. I want to look better, not act better.” Basically, he…

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The Coronavirus Ambush

Another Company’s Crisis Can Become Yours

By pwsadmin / February 24, 2020 /

The Diamond Princess- Photographer: Toru Hanai/Bloomberg I have always stressed someone else’s problem can become your own. The coronavirus proves the point. Since it broke out in China, companies are experiencing financial damage as well as reputation problems. And, the virus will continue to impact even more companies as it spreads. So far, the biggest hit…

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Robin Cohn & Company

The Downside of Decisions

By Robin Cohn and Co / December 20, 2019 /

Controversial advertising: For every audience member who approves, there is another that does not.

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Suicide by Interview

By Robin Cohn and Co / November 26, 2019 /

Britain’s Prince Andrew made news recently—but not in the way he expected. During a BBC interview, he was grilled about his friendship with convicted sex offender, the late Jeffrey Epstein.  The interview was a disaster and the prince has retreated from his royal duties. Now we know why the Royals rarely give interviews. Obviously not…

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J&J’s New Marketing Strategy: Use Babies

By pwsadmin / September 29, 2019 /

J&J is trying to change negative focus with a new marketing strategy: J & J is a baby company.

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