The Coronavirus Ambush

Another Company’s Crisis Can Become Yours

By pwsadmin / February 24, 2020 /

The Diamond Princess- Photographer: Toru Hanai/Bloomberg I have always stressed someone else’s problem can become your own. The coronavirus proves the point. Since it broke out in China, companies are experiencing financial damage as well as reputation problems. And, the virus will continue to impact even more companies as it spreads. So far, the biggest hit…

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J&J’s New Marketing Strategy: Use Babies

By pwsadmin / September 29, 2019 /

J&J is trying to change negative focus with a new marketing strategy: J & J is a baby company.

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