Your Guide to Mastering a Crisis

Need answers? Find the in The PR Crisis Bible,
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The PR Crisis Bible

The PR Crisis Bible pinpoints the reasons why top executives get themselves into trouble, and shows how they can turn a disaster to their advantage. It is the only book to protect a company’s reputation by stopping the problem where it begins: in the mind of the CEO. The book shows how to respond to today’s instant scandals, unsubstantiated reporters, Internet rumors, and other crises.

The PR Crisis Bible strikes a masterful balance between fear, the most powerful of motivators, and humor.

“When all hell breaks loose and you’re suddenly facing those microphones, Robin Cohn’s The PR Crisis Bible is the one book you wish you had read.”

—Sir Richard Branson, Chairman, Virgin Group


“Cohn, who runs her own public relations firm specializing in crisis management, offers solid advice on avoiding the PR sins that can sink a company.”

—Publishers Weekly

“Disraeli noted that ‘what we anticipate seldom occurs; what we least expect often happens.’ The only antidote to today’s instantaneous transmittal of trouble, Robin Cohn correctly argues, is to respond swiftly, candidly, and sensitively, and not be hobbled by corporate canons of caution.”

—John F. Budd, Chairman, The Omega Group


Robin Cohn President

Robin Cohn, with more than 20 years of crisis public relations experience, is the author of The PR Crisis Bible (St. Martin's Press, 2000). Ms. Cohn has worked both with leading Fortune 500 corporations and small businesses to help prepare them for—or address—existing crises. She is known for her expertise in protecting reputations and bottom lines.

She has been a recognized authority on crisis management since she directed the response of the fatal Air Florida #90 crash in the Potomac River in Washington, D.C. Ms. Cohn advises decision makers on such crises as product boycotts, congressional investigations, bankruptcies and sexual harassment issues.
Ms. Cohn has written and lectured extensively on crisis management matters, and has been quoted in such publications as The Harvard Business Review, The New York Times, and USA Today. She has appeared on a number of news programs, including CNN, ABC World News and the BBC. A former adjunct professor in the graduate program at Fairleigh Dickinson University, she is featured in the textbook, The Practice of Public Relations.
Prior to forming Robin Cohn & Company in 1989, Ms. Cohn served as head of public relations for financier Ronald O. Perelman's holding companies, MacAndrews and Forbes Group. Responsible for managing sensitive public relations issues within the different operating companies and on the holding company levels, Ms. Cohn successfully managed many potentially explosive situations.

Today, Robin Cohn and Company advises both domestic and international companies on any problem that could hurt reputations and the ability to do business. It provides such expertise as:

identifying and assessing potential risk to safeguard reputations and the ability to conduct business;

providing tactics and counsel to operate during a crisis and contain its negative impact;

coaching decision makers to be crisis-ready with prevention techniques;

Utilizing crisis communications and managing social media;

Training to master executive meeting interviews and enhance presentation skills;

anticipating future issues and developing practical solutions before they become major problems;

designing reviews, seminars and simulations to meet a company's specific needs. 

Ms. Cohn works and resides in New York City.