Posts by Robin Cohn and Co

J&J’s New Marketing Strategy

Babies to the Rescue Here’s a trick of the branding trade.  When in trouble, use babies or puppies to soften the impact. Take Johnson & Johnson. The company built enormous public trust after its famous handling of the Tylenol crisis in 1982. It wrapped J&J In a blanket of goodwill for years. Until now. The…

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Crisis Solutions

“…and so bob comes up to me, and he says, ‘I would be happy to take the fall, sir.’” Your company’s image depends on how it responds in a crisis. You can learn a lot from other companies who have managed—or mismanaged—crises. These accounts show: • How crises can be managed successfully • How companies get into…

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Crisis Readiness

“Why in heaven’s name would we need an exterminator, Miss Farnsworth?!” While insurance may cover any physical damage in a crisis, it doesn’t cover the damage to your company’s reputation and ability to conduct business. In a survey, organizations without a crisis plan reported that the negative aftereffects of the crisis lasted about two-and-a-half times longer…

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