Posts by pwsadmin

Pick Your Battles

When confronted with a potential threat to your company’s reputation, there’s one question you have to ask. Does it need a response? Is it an issue that demands action? Sometimes a response can hurt rather than help. For example, a Fortune 500 client was being hit with false accusations by one man via his blog…

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Telling Your Story ThisFast

When a crisis occurs, you have to communicate in today’s instant world? Crisis management is not an exact science. There aren’t hard and fast rules for releasing information. However, an initial response usually depends upon where a story breaks. Meaning, wherever a post first appears is where it has to be quickly addressed. You might…

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