The better the plan, the better the solution

“…and so bob comes up to me, and he says, ‘I would be happy to take the fall, sir.'”

Your company’s image depends on how it responds in a crisis. You can learn a lot from other companies who have managed—or mismanaged—crises.

These accounts show:

• How crises can be managed successfully

• How companies get into trouble

• How executives could make a bad situation worse

• How the media can hurt or help a company

• How perception determines public opinion

More insight and comment on current topics will be found on our upcoming blog.

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Robin Cohn and Co

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