“That’s him. He’s the culprit.”

“Why in heaven’s name would we need an exterminator, 
Miss Farnsworth?!”

While insurance may cover any physical damage in a crisis, it doesn’t cover the damage to your company’s reputation and ability to conduct business.

In a survey, organizations without a crisis plan reported that the negative aftereffects of the crisis lasted about two-and-a-half times longer than prepared companies.

That’s why Robin Cohn and Company provides strategic crisis readiness programs to protect your reputation. You will benefit by knowing how to:

• Identify potential risk

• Learn the basics of prevention

• Take charge of a crisis and mobilize rapidly

• Shorten the length of a crisis

• Influence public perception and key stakeholders

• Develop a framework for effective crisis communication

• Conduct media interviews

• Utilize Social Media

• Assure the welfare of those affected

• Keep employee morale and productivity high

• Release polished written material

If a crisis were to hit tomorrow, would you and your company be ready? Take the Executive Quiz to find out.

Robin Cohn and Co

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